Wimpledon and the Inflated Tennis Era

Fans at the 1980’s Wimbledon tennis finals between Stefan Edberg and Boris Becker would wonder what they’re watching if they entered a “hot tub time machine” and saw the 2010 semifinals.  2001 rule changes by tennis corporate rule makers diluted the value of a Slam victory and inflated the likely number of wins for any all time great.  Wimbledon court was slowed the same year to align better with the other surfaces all but removing the serve and volleyer from contention in the game.  Wimbledon has become “Wimp”ledon.

In 2000, tennis was faced with the loss of their “Greatest Open Era Generation”.  Boris Becker, Jim Courier, Michael Chang, Stefan Edberg, and the aging Sampras, Agassi and Gustavo Kuerten were all heading to the tennis court in the sky.  They were also the “Greatest Marque Generation” with championship level players from high net worth countries besides the U.S. including Germany, Sweden, France, a well-liked player of East Asian descent and a great South American champion.

Sponsors and Slams revolted as the brand dissipated.    Independently controlled Slams wanted to seed by surface and sponsors were concerned about the relative no-names or surface specialists  (read “unbranded players”) who could pull an upset in an early round and ruin attendance and tv viewership for later rounds.  Unable to bridge the discrepancy between relative talent on different surfaces corporate tennis decided to save the brand moving to the 32 seed (A32) approach which limited all the Grand Slams with the exception of Wimbledon from seeding by surface.  A32 reduced risk and the number of tough matches a top ranked player would play in succession saving them only for the later rounds.  Like McGwire and Sosa in baseball’s home run era, by inflating statistics, in this case the number of times the top players reached later rounds and finals, they could market the brand and hide underlying problems in the game while satisfying sponsors.  Like baseball, this resulted in smashing hard won tennis records and metrics as high seeds win more slams than ever due to A32.  Tennis corporatist’s stewardship of the game’s integrity is questionable with A32.  When considering their disastrous PEDs testing program after 25 years of scandal or inability to develop metrics to measure tennis athleticism across eras it is awful.

A32 business decisions impacted the game’s integrity with intended and unintended consequences that were many and immediate.   Besides minimizing surface specialist challenges, older champs in decline would typically fall into the 17-32 unseeded rankings slots but now had no “puncher’s” chance to knock off younger, high seeds in earlier rounds when they were well-rested.  This would then open up the draw for a deep run into a tournament and for new contenders to emerge.  Falling out of the top 32 for a tennis Pantheonist was equivalent to retirement as almost every all-time great has fallen out of the top 100 within a year of falling out of the top 32 rankings.

A concrete example of this was Federer’s US Open victory over a 35 year old Agassi in 2005 after Agassi had already played 3 consecutive 5 setters the prior 6 days, the finals played on one day’s rest.    It was a triumph of a player in his prime against one with an expired warranty and more than 1,000 pro matches under his belt.  Agassi’s prior match record to Federer before turning 33 was 3-0 including a shellacking at the US Open where Federer won 7 games.  Low-seeded Sampras faced a similar uphill battle in decline, losing to Hewitt in 2001 after performing a Slam Triple defeating the last 2 players to beat him at the Open, Rafter and Safin (the year before, he beat Hewitt).

Meanwhile Federer (82%) has an almost identical winning record against a weaker non-slam field to Sampras after 874 matches.  He has played about 55% as many slam winners as Sampras and played 30% the matches against tennis Pantheonists than Sampras and less than 20% the matches than Connors and Lendl.  Simply put, Federer won slams in an era with a dearth of challengers in a system favoring champions.

The “Slam Triple” is a metric we’ve created that marks when a player in a slam defeats 3 prior slam winners in a row, typically to reach the finals or win the tournament.  A32 has decimated this metric.  12 times on fast surfaces between 1973 and 2001 a player had to defeat 3 slam winners in a row to either win a slam or get to the finals.  Sampras did it 3 times.  It is another measure of the difficulty of a tennis tournament.  Post A32, no fast surface slam winner has beaten 3 slam winners consecutively to win or reach the finals of a slam.  Federer had a chance in 2009 but instead lost his 3^rd consecutive slam final on a 3rd surface to Nadal in Australia.

In addition, since A32, the top seed  has not won Roland Garros which speaks to the spurious use of seeding by ranking across surfaces.  When incorporating the slam triple for clay courts, we find multiple occurrences by Pantheon players as Ivan Lendl did it in 1984, Jim Courier did it twice to win his two French Opens in 1991 and 1992 and Rafael Nadal did it to win the 2007 Roland Garros.  Between the 1990 US Open and 1993 Wimbledon the slam triple was accomplished 7 times (in those 12 tournaments) by 5 different Pantheon players.  Clearly the most competitive era in tennis.  Thomas Muster and Yevgeny Kafelnikov won slam triples later in 1995 and 1997.

Wimbledon’s decision to slow down the surface and balls with A32 eliminated some of the power player’s advantage as seen by the contrast in the serve and volley slugfest of 2001 with dozens of net approaches by both players and 40 aces to the 2002 baseline tournament with 7 aces in total and few jaunts to the net.  Tennis commentators and former pro serve and volleyers:  Paul Annacone, John McEnroe and Darren Cahill, all commented on how balls no longer skid, they popped up while match after match saw multiple lengthy baseline rallies.

Commentators  blame racquet technology, but racquet technology doesn’t alter physics much when a ball skids 6 inches high.  The biggest change is most players are hitting down on the ball at a height equal to or over the net height which favors the groundstroker.  Indeed, no serve and volleyers made it to 2010’s quarterfinals.   Federer averaged net approaches on less than 15% of his total points in the tournament before elimination, averaging a measly 118 mph first serve for the tournament (well below some of Sampras 125 mph average service speed in many matches).

Wimbledon used to see the days of a hard charging Boris Becker, John McEnroe or Pat Cash coming to the net at all costs to avoid the balls skidding bounce.   Frequently the players would hit the ground before the ball, as grass tennis was a crazy form of hockey and rugby.  It wasn’t unusual for players to face off blasting volleys a few feet from each other.  You are lucky to see players get within a court length of each other in a match today and Nadal who frequently plays 10-20 feet behind the baseline remains the best all court player left in the draw.  Today’s tennis is like a basketball game where players only shoot 3 pointers.  What about using the rest of the court?  When this happened in the NBA threatening to ruin the game, they changed the rules.

Another consequence has been the advent of serving giants like Ivo Karlovic, John Isner, Tomas Berdych and Sam Querrey.  Though tennis has slowed the ball, the geometry of the game has made it easier for big men who can serve at greater angles and speed as the balls now pop up at stroke level for taller players rather than forcing them to bend to hit skidding balls.  In 2001 3 seeds were 6’4” or taller.  This year there were 10 such seeded players prior to Ivo Karlovic dropping out of the tournament.   Only Berdych, a baseliner made it to the semifinals.  Gone is the “serve and volleyer”, now we have the ”serve and rallyer”.

Other consequences are what to do as favorites begin downward progressions.  Federer is at the age where Sampras saw marked decline and has lost in successive slam quarterfinals.  Nadal at 24 is closing on the age where Borg retired (25) and is the same age when Wilander won his last slam.  Unless Nadal dramatically changes his game to reduce wear and tear and reliance on backcourt movement, it is likely that tennis will see substantial changing of the guard within the next 2 years.  And then what for the tennis brand as A32 starves its young talent of wide open draws?  Next, a framework for determining all time greats.

Unexpected Consequences of A32 Era
*		No First Seed Wins Roland Garros in 8 years.
*		Serve and Volleyers become Serve and Rallyers – Wimpledon
*		Slam Triple, Eradicated
*		Diminished New Branding Possibilities (What to do as Federer winds down and Nadal reaches 26, old age for 2 handers)
*		Super-Sized Players
*		Greater Difficulty for Older Champions to Win Tournaments